Tuesday, May 15, 2007

BELIEVE IN YOURSELF

There may be days when you get up in the morning and things aren't the way
you had hoped they would be,

....that's when you have to tell yourself that things will get better.



There are times when people disappoint you and let you down,

but those are the times when you must remind yourself to trust your own
judgments and opinions, to keep your life focused on believing in yourself
and all that you are capable of.

There will be challenges to face and changes to make in your life,

and it is up to you to accept them.

Constantly keep yourself headed in the right direction for you. It may not
be easy at times, but in those times of struggle you will find a stronger
sense of who you are, So when the days come that are filled with frustration

and unexpected responsibilities,

remember to believe in yourself and all you want your life to be, because
the challenges and changes will only help you to find the goals that you
know are meant to come true for you.

Keep believing in yourself.

Your future is what you are in present moment now and who are you could be
in future are the action you do it now.....

Wednesday, April 25, 2007

Smart Position for your Company











How to create a Strategic Position for your Company

By Abe Cherian - Copyright © 2005





A strategic position statement is kind of like a statement

for your company. You want to explain this statement how

you view your company and how you view it within the rest

of your marketplace.



Circuit City is a good example. It's an electronic

department store that is making excellent profit margins

while their competition is going out of business. They've

taken a unique strategic position, being number one in

service and taken that all the way down to their USP which

is "Service Above Beyond All That Is Expected."



It's almost impossible to be the best in all and that's why

you need to figure out what makes your unique and what your

strategic positioning is going to be. What's your number

one calling card or claim to fame going to be?



There have been tons written about the subject positioning.

Positioning has been the marketing philosophy for most

successful companies over the last ten years. But what is

it? And how can you use it? What place do you hold in the

public's mind? If the answer is none, then again, you have

a problem.



If you hold no place or a negative one in your public or

Marketplace's minds, then they're not going to do business

with you.



For example Sony has been first at innovation. They to be

first in whatever's next in technology. K-Mart the cheapest

price store that won't be undersold. Price and full lines

are their battlefields for your mind.



What's the best battlefield (Strategic Position) for you to

take?



You've got to understand that any decision to buy or use

someone takes place in the mind. So, if you're not in mind

then they probably won't buy from you or use you. You

basically, "aren't there" without a position.



Some of the most common examples of positioning are

service, speed of delivery of service, latest technologies,

Guarantees, and lowest price.



Your company probably has already carved out a niche for

itself of some kind. The problem here is that too many of

you owners out there don't even realize what the identity

of that niche is. Often times the salespeople know what it

is better than the owners do.



The customers really know best. What you need to do is find

out from your best customers why they are doing business

with you instead of someone else. This tells you what your

real niche or core competency is within your company right

now.



If you think you do one thing and your customers think you

do another, then you need to make a decision. causes this

difference in perception? Did your marketing do too good of

a job advertising your weakness or what you do least

instead of best? Have you changed the way you do things and

haven't let your market know yet?



If from your results you think you're marketing the wrong

USP and losing business because your market has the wrong

perception of you, then change it.



These are not minor decisions. They are also not minor

decisions for your company. These can be make or break

decisions. The good thing is you can survey your market.













About The Author:


Abe Cherian is the founder of Multiple Stream Media,
a company that helps online businesses find new prospects and clients, who are anxious to grow

their business fast, and without spending a fortune

in marketing and automation.

http://www.multiplestreammktg.com



Web's #1 site to find "free resources to Plan, Build,

Market, and Maintain your website":

http://www.multiplestreammktg.com/resources.html







Smarts strategies to achieve goals











Four Powerful Strategies to help achieve your Goals

By Abe Cherian - Copyright © 2005





We all have wishes. Wishes are goals, but goals with a

little snap, crackle, and pop. Goals provide the process

that can take you where you want to go, but too often they

don't provide the inspiration to get you there. Wishes are

different. They have impact - like being struck by

lightning instead of by a lightning bug. They let you

dream. They let you soar. They let you tap into a source of

limitless possibility and boundless energy that gives you

the power to accomplish what you might otherwise never have

imagined. How we achieve our goals, are simplified by doing

the following:



Intensify Desire- Desire is the first step of goal

achievement and the foundation. Have you set personal or

business goals and failed to achieve them? Here is a

crucial question: WHY? The answer is simple; because we did

not have a strong enough desire. Some may argue with that.

But I did have a strong desire and still I didn't get there.



How do you identify intense desire, passion? It's what

keeps people working all hours, up early, late to bed. The

desire dominates conversation, thinking, actions. Take a

moment to think about the goals you've set for yourself.

How committed are you to achieving these goals? Under what

conditions would you give up? What if you could

significantly increase your desire to achieve these goals?

What if you wanted them so badly that you knew with

absolute certainty that you would absolutely, positively

never ever give up?



When you are truly 100% committed to reaching your goals,

you move from hoping to knowing. If you want something

badly enough, then quitting is simply not an option. You

either find a way or make one. You pay the price, whatever

it takes. By creating intense desire you can realize the

impossible dream. Develop a sincere desire to achieve the

goal. A wish or daydream has no substance; it is vague,

unformed, and unsupported by action. Desire puts action

into your plan.



Strong desire is success power. How to Intensify Your

Desire, how then can we intensify desire? Here are four

steps you can take to cultivate burning desire to achieve

any goal you set for yourself:



1. List The Benefits. Write down the benefits of achieving

your goal. What is in it for me? Identify exactly "Why" you

want to achieve this goal. List all the ways how will you

benefit personally. Why not do this exercise today with one

of your goals. Have you set a goal for your business to

make $X this month? Making money for the sake of it after a

while becomes mundane. There has to be something more. Make

a list of all the benefits from using that money. What

difference will it make to your family, your lifestyle,

your enjoyment of life, your business growth? What if one

of your goals is to develop a skill or awaken a dormant

talent or ability? Write down a huge list of the benefits

this will bring you and your loved ones, or your business.

The more you write, the more details your mind conjures up,

the greater the intensity of desire becomes. Once the list

gets past 20 or 30 benefits your goal becomes unstoppable.



2. Burn The Ships. If your goals are really important

enough to you, then you can start by burning the proverbial

ships, such that you have no choice but to press on. For

instance, if you want to launch your own business, you can

begin by making the commitment to quitting your job. Write

a letter of resignation, put it in a stamped envelope

addressed to your boss, and give it to a trusted friend

with firm instructions to mail the letter if you haven't

quit your job by a certain date. If you don't burn those

ships, you are sending the message to your subconscious

mind that it's ok to quit. And when the going gets tough,

as it inevitably does for any worthwhile goal, you will

quit. If you really want to achieve your goals, then you've

got to burn those ships to the ground, and scatter the

ashes.



3. Feed Your Mind with Excellent Information. Inspirational

books and audio programs are one of the best fuel sources

for cultivating desire. If you want to quit smoking, read a

dozen books written by ex-smokers on how to quit the habit.

If you want to start a business, then start devouring

business books. Go to seminars on occasion. It is advised

that you feed your mind with some form of motivational

material, books, articles, audio programs for at least 15

minutes a day. This will continually recharge your

batteries and keep your desire impenetrably strong.



4. Use Mental Programming. This is a Neuro-Linguistic

Programming (NLP) technique that will help you associate

strong positive emotions to whatever goal you're working to

achieve. Find some music that really energizes and inspires

you. Put on your headphones and listen to it for 15 to 20

minutes, and as you do this, form a clear mental picture of

yourself having already achieved the results you want. Make

your imagery big, bright, vivid, colorful,

three-dimensional, panoramic, and animated. Picture the

scene as if looking through your own eyes. This will help

you form a neuro-association between the positive emotions

elicited by the music and the goal you want to achieve,

thus strengthening your desire. This is a great way to

begin each day, and you can even do it while lying in bed

when you first awaken if you set things up the night

before. You should cycle the music periodically, since the

emotional charge you get will tend to diminish if you

listen to the same songs each time.



If you apply these four strategies, you'll add so much fuel

to your desire that the fire will never burn out. You'll

move towards your goals like a guided missile to its

target, and you'll enjoy the process because you'll be so

focused on the positive rewards instead of the difficulty

of the tasks. If you get enough positive energy flowing

into you, you'll soon have positive results flowing out of

you. Desire is the great motivation. The powerful force

that drives you toward your goals.













About The Author:

Abe Cherian is the founder of Multiple Stream Media,

a company that helps online businesses find new

prospects and clients, who are anxious to grow

their business fast, and without spending a fortune

in marketing and advertising.

www.multiplestreammktg.com



Web's #1 business automaton and list management

service. www.imediatools.com







How to succeed by recognizing the Good Life within Yourself











How to succeed by recognizing the Good Life within Yourself

By Abe Cherian - Copyright © 2005





If fate intended you to be rich, then all you have to do is

just wait for the business of the century, money, spouse,

health and wealth to fall into your lap. Most people

understand fate as something static as if there were a

message written in the stars that said, "This is the way

it's going to be and it's not up to me." No wonder a

passive life develops from this attitude, lives where

people wait for their fate to find them and just happen.



Years go by before they realize that in all this time they

have not experienced anything and have virtually slept

through most of their days in a monotonous routine of work,

lunch, dinner, occasional entertainment, television and

rest. Each day is the same, boring routine until the days

become months and finally they stretch into years. Not to

mention, they have probably been struggling for money and

possibly survival, experiencing health and relationship

problems and such.



It is not surprising that in the end, all this leads to the

final confirmation that "I am not intended to live the good

life." Joey McCormick, a philosophy professor at the NC

Sate University, and author of many philosophical,

religious and medical books, sometimes compares life with a

jail cell, where institutionalized prisoners no longer

remember their previous life of freedom.



Instead, their only goal becomes meager attempts to improve

their living conditions (if they can) within the prison

walls. They may paint walls with the vivid colors of

nature, hang posters or magazine pictures to cover the ugly

walls that surround them. All the while, they're dreaming

about a better life and envying other prisoners for meager

privileges above their own. Even worse maybe their cells

are wide open and nobody is forcing them to stay in the

prison! They are free to go and experience a new, exciting

life.



They refuse to believe that somewhere a better life awaits

them. No, they would rather put another poster on the wall,

and dream on about a better life than take the chance of

moving towards it only to wind up disappointed. For a

prisoner to survive inside and behind bars, within the

prison system, he or she must engage in a wide range of

mind-games. The most important one is to forget your life

outside the walls.



Unfortunately, this is also the most dangerous game of all,

because its successful execution means you must become

satisfied with the limited life you now have. If a new

prisoner comes in with grand tales of life outside, the

rules of the game force the prisoner to reject them, not

because they don't believe them, but because they don't

want to believe them. Believing the stories makes living

the restricted and limited life inside unbearable.

Believing would change their attitude about the limited

life they are living and they simply "can't afford" for

that to happen. Believing the messenger might elicit

talking, thinking and dreaming of escape - but the road

from here to freedom is long.



Many people live in a mental prison as strong and confining

as those who are behind bars. They have all the freedom in

the world, but they exercise none of it because they are

afraid to believe, like the prisoner, that a better life

can be theirs. Why? Because it takes courage to change

your life, to break the old patterns, change old habits and

rebuild your mental infrastructure.



It is easier to stay where you are, blame others and tell

yourself: "No, this is too hard. Who am I to think that I

can make it happen? What if I fail? Right now, I have

something; maybe it isn't what I wanted or even what I like,

but it's something.













About The Author:

Abe Cherian is the founder of Multiple Stream Media,

a company that helps online businesses find new

prospects and clients, who are anxious to grow

their business fast, and without spending a fortune

in marketing and advertising.

www.multiplestreammktg.com



Web's #1 business automaton and list management

service. www.imediatools.com







Smarts Tip To Make Your Copy More Interesting.











TIP
:
Four Ways To Make Your Copy More Interesting.


Abe Cherian


Writing a great ad copy content
isn't enough to keep your readers attention glued to your copy. If the
presentation of your copy is hard to read, you may drive your readers
away for good.



The key to creating a more
inviting ad-copy is the FORMAT.


Here are 4 ways to make your
copy more inviting:



  1. Use "bullets"
    - They are a way to list your key points. You can use bullets to
    make your points anywhere, anytime, and they will work. Readers
    love'em!

  2. Use "quotes" -
    Readers love quotes. Put something is quotation marks and it'll
    get read before the text all around it.

  3. Use "small
    paragraphs"
    - Break up your paragraphs into one or two
    lines each. It's easier on the eyes.

  4. Use "boxes"
    - Put contents that you want them to read in boxes. People read
    whatever you put in a box.


Yes, you can make your writing
"inviting". Try it and see!












Resource Box:

Abe Cherian is the owner of Multiple Stream Media and
publisher of weeklytips.com newsletter, where you will find
hundreds of Internet business building tips. Visit www.weeklytips.com
to read more tips like this one.