Smart Position for your Company

How to create a Strategic Position for your Company By Abe Cherian - Copyright © 2005 A strategic position statement is kind of like a statement for your company. You want to explain this statement how you view your company and how you view it within the rest of your marketplace. Circuit City is a good example. It's an electronic department store that is making excellent profit margins while their competition is going out of business. They've taken a unique strategic position, being number one in service and taken that all the way down to their USP which is "Service Above Beyond All That Is Expected." It's almost impossible to be the best in all and that's why you need to figure out what makes your unique and what your strategic positioning is going to be. What's your number one calling card or claim to fame going to be? There have been tons written about the subject positioning. Positioning has been the marketing philosophy for most successful companies over the last ten years. But what is it? And how can you use it? What place do you hold in the public's mind? If the answer is none, then again, you have a problem. If you hold no place or a negative one in your public or Marketplace's minds, then they're not going to do business with you. For example Sony has been first at innovation. They to be first in whatever's next in technology. K-Mart the cheapest price store that won't be undersold. Price and full lines are their battlefields for your mind. What's the best battlefield (Strategic Position) for you to take? You've got to understand that any decision to buy or use someone takes place in the mind. So, if you're not in mind then they probably won't buy from you or use you. You basically, "aren't there" without a position. Some of the most common examples of positioning are service, speed of delivery of service, latest technologies, Guarantees, and lowest price. Your company probably has already carved out a niche for itself of some kind. The problem here is that too many of you owners out there don't even realize what the identity of that niche is. Often times the salespeople know what it is better than the owners do. The customers really know best. What you need to do is find out from your best customers why they are doing business with you instead of someone else. This tells you what your real niche or core competency is within your company right now. If you think you do one thing and your customers think you do another, then you need to make a decision. causes this difference in perception? Did your marketing do too good of a job advertising your weakness or what you do least instead of best? Have you changed the way you do things and haven't let your market know yet? If from your results you think you're marketing the wrong USP and losing business because your market has the wrong perception of you, then change it. These are not minor decisions. They are also not minor decisions for your company. These can be make or break decisions. The good thing is you can survey your market. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.multiplestreammktg.com Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": http://www.multiplestreammktg.com/resources.html

Smarts strategies to achieve goals

Four Powerful Strategies to help achieve your Goals By Abe Cherian - Copyright © 2005 We all have wishes. Wishes are goals, but goals with a little snap, crackle, and pop. Goals provide the process that can take you where you want to go, but too often they don't provide the inspiration to get you there. Wishes are different. They have impact - like being struck by lightning instead of by a lightning bug. They let you dream. They let you soar. They let you tap into a source of limitless possibility and boundless energy that gives you the power to accomplish what you might otherwise never have imagined. How we achieve our goals, are simplified by doing the following: Intensify Desire- Desire is the first step of goal achievement and the foundation. Have you set personal or business goals and failed to achieve them? Here is a crucial question: WHY? The answer is simple; because we did not have a strong enough desire. Some may argue with that. But I did have a strong desire and still I didn't get there. How do you identify intense desire, passion? It's what keeps people working all hours, up early, late to bed. The desire dominates conversation, thinking, actions. Take a moment to think about the goals you've set for yourself. How committed are you to achieving these goals? Under what conditions would you give up? What if you could significantly increase your desire to achieve these goals? What if you wanted them so badly that you knew with absolute certainty that you would absolutely, positively never ever give up? When you are truly 100% committed to reaching your goals, you move from hoping to knowing. If you want something badly enough, then quitting is simply not an option. You either find a way or make one. You pay the price, whatever it takes. By creating intense desire you can realize the impossible dream. Develop a sincere desire to achieve the goal. A wish or daydream has no substance; it is vague, unformed, and unsupported by action. Desire puts action into your plan. Strong desire is success power. How to Intensify Your Desire, how then can we intensify desire? Here are four steps you can take to cultivate burning desire to achieve any goal you set for yourself: 1. List The Benefits. Write down the benefits of achieving your goal. What is in it for me? Identify exactly "Why" you want to achieve this goal. List all the ways how will you benefit personally. Why not do this exercise today with one of your goals. Have you set a goal for your business to make $X this month? Making money for the sake of it after a while becomes mundane. There has to be something more. Make a list of all the benefits from using that money. What difference will it make to your family, your lifestyle, your enjoyment of life, your business growth? What if one of your goals is to develop a skill or awaken a dormant talent or ability? Write down a huge list of the benefits this will bring you and your loved ones, or your business. The more you write, the more details your mind conjures up, the greater the intensity of desire becomes. Once the list gets past 20 or 30 benefits your goal becomes unstoppable. 2. Burn The Ships. If your goals are really important enough to you, then you can start by burning the proverbial ships, such that you have no choice but to press on. For instance, if you want to launch your own business, you can begin by making the commitment to quitting your job. Write a letter of resignation, put it in a stamped envelope addressed to your boss, and give it to a trusted friend with firm instructions to mail the letter if you haven't quit your job by a certain date. If you don't burn those ships, you are sending the message to your subconscious mind that it's ok to quit. And when the going gets tough, as it inevitably does for any worthwhile goal, you will quit. If you really want to achieve your goals, then you've got to burn those ships to the ground, and scatter the ashes. 3. Feed Your Mind with Excellent Information. Inspirational books and audio programs are one of the best fuel sources for cultivating desire. If you want to quit smoking, read a dozen books written by ex-smokers on how to quit the habit. If you want to start a business, then start devouring business books. Go to seminars on occasion. It is advised that you feed your mind with some form of motivational material, books, articles, audio programs for at least 15 minutes a day. This will continually recharge your batteries and keep your desire impenetrably strong. 4. Use Mental Programming. This is a Neuro-Linguistic Programming (NLP) technique that will help you associate strong positive emotions to whatever goal you're working to achieve. Find some music that really energizes and inspires you. Put on your headphones and listen to it for 15 to 20 minutes, and as you do this, form a clear mental picture of yourself having already achieved the results you want. Make your imagery big, bright, vivid, colorful, three-dimensional, panoramic, and animated. Picture the scene as if looking through your own eyes. This will help you form a neuro-association between the positive emotions elicited by the music and the goal you want to achieve, thus strengthening your desire. This is a great way to begin each day, and you can even do it while lying in bed when you first awaken if you set things up the night before. You should cycle the music periodically, since the emotional charge you get will tend to diminish if you listen to the same songs each time. If you apply these four strategies, you'll add so much fuel to your desire that the fire will never burn out. You'll move towards your goals like a guided missile to its target, and you'll enjoy the process because you'll be so focused on the positive rewards instead of the difficulty of the tasks. If you get enough positive energy flowing into you, you'll soon have positive results flowing out of you. Desire is the great motivation. The powerful force that drives you toward your goals. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising. www.multiplestreammktg.com Web's #1 business automaton and list management service. www.imediatools.com

How to succeed by recognizing the Good Life within Yourself

How to succeed by recognizing the Good Life within Yourself By Abe Cherian - Copyright © 2005 If fate intended you to be rich, then all you have to do is just wait for the business of the century, money, spouse, health and wealth to fall into your lap. Most people understand fate as something static as if there were a message written in the stars that said, "This is the way it's going to be and it's not up to me." No wonder a passive life develops from this attitude, lives where people wait for their fate to find them and just happen. Years go by before they realize that in all this time they have not experienced anything and have virtually slept through most of their days in a monotonous routine of work, lunch, dinner, occasional entertainment, television and rest. Each day is the same, boring routine until the days become months and finally they stretch into years. Not to mention, they have probably been struggling for money and possibly survival, experiencing health and relationship problems and such. It is not surprising that in the end, all this leads to the final confirmation that "I am not intended to live the good life." Joey McCormick, a philosophy professor at the NC Sate University, and author of many philosophical, religious and medical books, sometimes compares life with a jail cell, where institutionalized prisoners no longer remember their previous life of freedom. Instead, their only goal becomes meager attempts to improve their living conditions (if they can) within the prison walls. They may paint walls with the vivid colors of nature, hang posters or magazine pictures to cover the ugly walls that surround them. All the while, they're dreaming about a better life and envying other prisoners for meager privileges above their own. Even worse maybe their cells are wide open and nobody is forcing them to stay in the prison! They are free to go and experience a new, exciting life. They refuse to believe that somewhere a better life awaits them. No, they would rather put another poster on the wall, and dream on about a better life than take the chance of moving towards it only to wind up disappointed. For a prisoner to survive inside and behind bars, within the prison system, he or she must engage in a wide range of mind-games. The most important one is to forget your life outside the walls. Unfortunately, this is also the most dangerous game of all, because its successful execution means you must become satisfied with the limited life you now have. If a new prisoner comes in with grand tales of life outside, the rules of the game force the prisoner to reject them, not because they don't believe them, but because they don't want to believe them. Believing the stories makes living the restricted and limited life inside unbearable. Believing would change their attitude about the limited life they are living and they simply "can't afford" for that to happen. Believing the messenger might elicit talking, thinking and dreaming of escape - but the road from here to freedom is long. Many people live in a mental prison as strong and confining as those who are behind bars. They have all the freedom in the world, but they exercise none of it because they are afraid to believe, like the prisoner, that a better life can be theirs. Why? Because it takes courage to change your life, to break the old patterns, change old habits and rebuild your mental infrastructure. It is easier to stay where you are, blame others and tell yourself: "No, this is too hard. Who am I to think that I can make it happen? What if I fail? Right now, I have something; maybe it isn't what I wanted or even what I like, but it's something. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and advertising. www.multiplestreammktg.com Web's #1 business automaton and list management service. www.imediatools.com

Smarts Tip To Make Your Copy More Interesting.

TIP: Four Ways To Make Your Copy More Interesting. Abe Cherian Writing a great ad copy content isn't enough to keep your readers attention glued to your copy. If the presentation of your copy is hard to read, you may drive your readers away for good. The key to creating a more inviting ad-copy is the FORMAT. Here are 4 ways to make your copy more inviting: Use "bullets" - They are a way to list your key points. You can use bullets to make your points anywhere, anytime, and they will work. Readers love'em! Use "quotes" - Readers love quotes. Put something is quotation marks and it'll get read before the text all around it. Use "small paragraphs" - Break up your paragraphs into one or two lines each. It's easier on the eyes. Use "boxes" - Put contents that you want them to read in boxes. People read whatever you put in a box. Yes, you can make your writing "inviting". Try it and see! Resource Box: Abe Cherian is the owner of Multiple Stream Media and publisher of weeklytips.com newsletter, where you will find hundreds of Internet business building tips. Visit www.weeklytips.com to read more tips like this one.

16 Rules For A Fuller, More Effective And Anxiety Free Life!

Anxiety disorders over stimulate a number of bodily systems which would normally remain at a constant level. Digestion, circulation and breathing are heavily affected by anxiety and, whilst anxiety can’t harm you, efficient balancing of bodily systems is necessary for good all round health. The good news is that no matter how anxiety affects you, from mild shyness to the extreme manifestation of panic disorder, OCD and phobias, there is much that you can do right now to regain balance and peace in your body.

These are my top tips to live a healthier, anxiety free life:

1. Food

Diet is vital for maintaining general good health. Avoiding over spicy foods, too many carbohydrates, sugary foods and bad fats are the expected advice of dieticians world over, but in the quest for eliminating anxiety, it is vital to maintain equilibrium throughout the digestive process. Minimise sugar highs caused by sugary drinks and carbohydrates by eating smaller, more regular meals of steamed vegetables, fish, poultry and fruit. Avoid piles of potatoes, bread, biscuits and cakes, they produce fast, short lived sugar highs which can leave you feeling tired and shaky as the blood sugar level drops. The buzz word in any diet is ‘balance’

2. Alcohol

Whether you drink every day or in larger quantities over short periods, alcohol can cause anxiety levels to fluctuate dramatically. Many people find that wine is the worst culprit and that during times of high anxiety and stress, it causes much more pronounced symptoms.

Alcohol contains high levels of sugar which has obvious negative affects but also, the psychological affect of the experience of being drunk or tipsy can alter the sufferer’s perception of the world in a way which can cause higher levels of sadness, worry and other emotions. Alcohol consumption should always be minimised for maintaining general good health but in anxiety conditions and times of stress, it is advisable to abstain completely.

3. Smoking

Smoking can cause blood sugar fluctuations but also bodily changes caused by its stimulant affect. Smoking cessation is also not advisable during times of high anxiety, adding nicotine withdrawal to the anxiety you are experiencing could be very counter-productive indeed. If you smoke regularly, minimise the daily amount, if you smoke occasionally, stop completely if you feel you can do so with ease.



4. Posture

Good posture is vital to maintaining healthy circulation, digestion and breathing. Slouching can compress the thoracic cavity meaning that the heart, lungs and digestive tract have to work harder. Be sure to take regular breaks if you have to sit for long periods, use a comfortable chair and make sure you sit upright and squarely. There are many posture aids on the market if you feel that you are struggling to maintain good posture.

5. Exercise

Exercise is an important element of maintaining good health, but what you might consider strenuous could be a ‘walk in the park’ for die hard exercisers. If you are experiencing high levels of anxiety or stress, it is advisable to do exercise which doesn’t raise the heart rate more than 20 beats per minute above your resting heart rate. In many cases, anxiety levels can be adversely affected by strenuous exercise. Walking, cycling and swimming are the best forms of exercise during high anxiety but you must monitor how they make you feel which is dependent on your fitness levels.

6. Stress

What is stress? Often, people experiencing life or work pressure refer to this as ‘stress’. Stress is the physical illness caused by constant, inappropriate levels of life pressure. Stress can manifest itself in many ways including high anxiety, depression, gastrointestinal complaints and high blood pressure for example.

Experiencing true stress can be the result of making a bad decision. What is this bad decision? Anyone who gives work or life events too much credibility, allowing it to become invasive and damaging to the pleasures of life has made this bad decision. Consider what is important, ask yourself whether what you are doing or your lack of participation in something will cause any actual harm; prioritise your activities, make to do lists and take regular ‘mental health’ breaks. Talk to other people involved in your routines to discover whether what you are doing is productive or correct and plan ahead of time to avoid time allocation conflicts. In a sentence: Decide what is important and make that the focus during the time you allocate to it but remember nothing is as important as you and your loved ones.

7. Sleep

You probably don’t need as much sleep as you think in order to function efficiently during the day, however, for those who suffer with severe insomnia, there are many things you can do to promote healthy sleep patterns.

• Drink a mug of warm chamomile tea 30 minutes before bed time. • Make sure you are comfortable in bed – bad sleeping posture is responsible for many cases of insomnia • Make the bedroom a place of rest only. Put a sign on the door saying ‘sleep room’ to emphasise this. • Be sure and have a light snack 30 minutes before bed time, going through the night without eating is a struggle for healthy people, when you are anxious this becomes a bigger issue. • If you lie in bed for more than 30 minutes trying to sleep, get up, make a drink of warm milk or chamomile, make yourself comfortable and snug on the sofa, turn on the TV quietly and watch till you fall asleep… no action movies though… something semi-boring! • Try relaxation or visualisation CDs to enter a deep state of relaxation, these work wonders.

8. Environment & behavior

Your environment and your behaviour and your reaction to them, is one of the most important factors in the formation and perpetuation of high anxiety, it is the ‘software’ that feeds your ‘hard drive’ with the information it requires to ‘re-set’ at a higher benchmark level in your mind. You know what things in your life are positive and which are negative influences and the solution to gaining equilibrium is to implement a filtration process… we only live once, we need to maximize the potential of everything around us to feel fulfilled; removing negative behaviors and influences is key to our happiness and well-being and to re-programming the subconscious mind.

9. Relationships

Assess what your relationships bring to you, how fulfilling they are and how they could be improved. Decide how you can minimize the negative ones, maximize the positive and mend the broken ones. Being surrounded by happy people has an enormous impact on how we feel, capitalize on this.

10. Avoiding confrontation

Confrontation is the largest cause of elevated anxiety. As anger rises, so too does adrenalin which causes a flood of anxious emotion, thoughts and symptoms. Avoiding confrontation is simple, just remove yourself from the person who causes it, count to ten mentally, take yourself to a place where you can calm down. The only person who benefits from your anger is your opponent, every time you become emotional in these situations, you are reinforcing your anxiety and perpetuating how you feel. You hold all the cards, you can choose to stay or to go, to react or not too… it’s difficult, but, if you can turn the cheek, you will win out every time.

11. Avoiding ‘power sappers’

Who or what are power sappers? Power sappers are people who draw energy from you but give nothing in return. Avoid them at all times, they do not positively contribute to your life and serve no purpose. IF they are people that you can’t avoid, such as your boss or a work colleague, simply shut down your emotions when in their presence and do not allow them to influence your anxiety or mood… they sap your power to build their own and have no respect for you and your wellbeing. Surround yourself with ‘power givers’, you know who they are.

12. The past, present and future of you

You have experienced the past, you are living the present and the future is the only thing you can influence. Memory has a purpose; it’s a filing system for your experiences, both negative and positive. Negative memories need to be filed away in the archives of your mind allowing your opportunity to create positive memories to be your focus. Live for tomorrow, not yesterday and make today the first day of the rest of your life. Those who hang onto the past never experience a positive future.

13. Goal setting – your personal challenges

Take a blank sheet of paper and write down your short, medium and long term goals. Be realistic about your ability but stretch your expectations. Never be disappointed by your lack of achieving your goals, instead, be impressed by your ability to chase them. Try everything, take every opportunity that arises and regret nothing, it’s all part of the challenges and your personal enjoyment of life.

14. You time

Selfishly claim a section of each day, say 1 hour, to do things for you. You could have your nails done, have a massage or simply read a book, the choice is yours. Remove yourself from interruptions, from noise or stress and make that time yours, every day. Ask a friend or partner to assist you with this if need be… it’s the only link you have with the old you, pre-children, pre-work, pre-marriage… it’s your ‘grass roots’ time.

15. Confidence

Regardless of your ability or achievements, have confidence in the decisions you make and take responsibility for the consequences. Be able to apologise for wrong decisions and be prepared to adapt to changes. Confidence comes from not fearing the outcome of your actions, only you can take control of this but if you do, you will be able to do and say thing that are usually the reserve of super achievers.

16. Feeling fulfilled

Feeling fulfilled is the key to happiness, to anxiety free living and to enjoyment of each and every day. Feeling fulfilled is the result of a combination of realistic goal setting, removal of stressful influences and personal achievement, in fact every positive influence you can gather on your journey. Feeling fulfilled is simpler than you think and if you apply all the rules outlined in this list, you won’t go far wrong.


About The Author
Charles Linden, Idaho, USA

More Details about anxiety free here. Charles Linden, ex anxiety disorder sufferer and developer of The Linden Method for anxiety, panic attacks, OCD and phobias is also head of The Linden Centers International. Charles, 38, is married to Beth and has two children Charlie and Florence.

Charles suffered with anxiety for most of his childhood up until he was 27 years old which is when he ‘reverse engineered’ the solution which was to become his internationally renowned anxiety elimination methodology. Charles and Beth manage The Centers from their bases in Europe, providing support for English, Spanish, German and Spanish language versions of The Linden Method.

The smarts of our ideas

Create a Perfect Product using Your Ideas By Abe Cherian - Copyright © 2005 Ideas are the only assets which have no fixed values. It is equally well known that ideas are the beginning of all achievements. Ideas are the foundation of all fortunes, the starting point of all inventions. This is where it all begins. This stage, as the first, is the one on which the rest build. If you decide on the wrong idea now, then all time and money spent on the project will be a bad investment. You are destined to fail before you are far enough involved to realize it. Given its importance, it would be foolish to just take the first business idea that comes to you. There is no reason to rush unless you are sure that you are racing a competitor to market. Otherwise, planning carefully will bring you much better results than rushing. Take your time, brainstorm, think, consider, observe, and ponder. The real trick to coming up with great ideas is to be involved in many diverse activities, a passion for trying new things, and to have a wide range of interests and hobbies. For example, suppose you were to develop an interest in golf. You might seek out a friend who can teach you how to play or you might seek out a coach to give you lessons. But what if you have no friends who play golf and have no money to get a coach? If you are using your product creation mindset you would recognize that there is a need for an information product for learning to play golf. Maybe you could create an informative video by enlisting the help of a coach who would probably do it for free to get some publicity. Or suppose they do have such a video already and you order it. So, what if you know how to play to golf but don't have a partner? Maybe a video on how to learn golf by yourself would be helpful. Or maybe you learned to play golf and you now want the edge on my competitors. You want to be better. If you are using the product creation mindset you would create a product with little known, advanced tips and strategies for golf. You could do this by interviewing successful golf stars and asking for their secrets or you could observe master golf players in action and record what they do to dominate. Create a product based on a need you encounter in your area of interest. Awareness of your needs is the key to idea generation. Now the challenge is in being able to recognize your need when it occurs. You have many, many unfulfilled needs that you have become accustomed to and ignore unconsciously. These needs and inconveniences are untapped gold mines so it is important that you become sensitive to them. Suppose you are enjoying your interest, whatever it is. let's say it's fishing. While enjoying that activity be mindful of any inconveniences or setbacks you experience. Maybe you cannot remember how to tie a certain kind of knot. How many people do you think that has happened to? Chances are that if you run into a problem millions of people have run into it before you and millions of people will run into it after you. Could you create a product to solve the problem for the millions of people that will encounter that very problem in the future? Sure you could! With the perfect mindset, creating your product will happen easier than you think. About The Author: Abe Cherian is the founder of Multiple Stream Media, a company that helps online businesses find new prospects and clients, who are anxious to grow their business fast, and without spending a fortune in marketing and automation. http://www.multiplestreammktg.com Web's #1 site to find "free resources to Plan, Build, Market, and Maintain your website": http://www.multiplestreammktg.com/resources.html